think differently

Our services

Working with:
  • channel 4
  • BBC
  • itv_2
  • CDN
  • screen yorkshire
  • BFI
  • RTS
  • sheff doc fest

Creative mentoring networks

We can design cost-effective creative mentoring networks for small organisations, departments in bigger companies or groups of companies working in the same territory. Our approach is rigorous and we monitor carefully to ensure things go smoothly, problems are picked up early and outcomes are achieved. Projects include:

FilmMakers 25

Bradford’s growing screen sector is to get a real boost with the launch of a brand new mentoring programme designed to identify and nurture emerging talent across the district. The project is jointly funded by Bradford Metropolitan District Council and Bradford 2025 in association with ScreenSkills, the industry-led skills body for the UK’s screen industries, using National Lottery funds awarded by the British Film Institute (BFI) as part of the Future Film Skills programme. In each cohort 25 filmmakers and digital content producers will be selected to receive mentoring support from industry experts via an open application process and they’ll become part of a network that it’s hoped will create a strong talent pool of exciting producers by 2025, when Bradford is bidding to win UK City of Culture status.

Find out more

Channel 4 Commissioning Mentor Network (CMN)

We’ve been running this network for rising off-screen stars from under-represented groups for five years now and we have now matched over 200 mentees with channel 4 commissioners and senior execs including CEO Alex Mahon. We are proud of our current record: 123 BAME, 122 female, 12 disability, 50 nations and regions. We have helped many talented producers, directors and writers to punch through glass ceilings and many are now working as commissioners, execs and series producers. Our network has proved a low cost, agile intervention that has had a transformational effect on the indie talent pool.

Channel 4 Internal Mentor Network

We designed a network for staff at the channel to receive mentoring from senior colleagues and share their own areas of expertise in return. The project was set up so that the channel could manage it internally once established.

Mentoring for the Screenskills Series Producer Programme

We provide Channel 4 mentors for series producers attending this prestigious programme, ably run by Donna Taberer, and over three years we have matched 22 people from across the UK with channel commissioners at all levels.

Directors UK Back On Track Mentoring Programme

This innovative programme was a response to clear evidence that those who’d had a career break for a whole host of reasons sometimes struggled to get back into mainstream film and TV production across all genres. Our Back On Track Programme, primarily funded by Screenskills, launched early in 2020, with both mentors and mentees being identified through Directors’ UK online channels. A dozen pairs were matched, with competition stiff for those applying to be both mentors and mentees.

Batley Girls’ High School: Raising Aspirations Pilot

Our innovative programme was commissioned by the visionary heads of this extraordinary state high school, Julie Haigh and David Cooper, who operate in a part of West Yorkshire that is economically highly challenged and where 90% of students are BAME. Identifying careers in the creative industries as an underserved option among their students, the heads asked us to design a taster programme backed by West Yorkshire Combined Authority’s Raising Aspirations pilot. Around 90 girls from across the age range were invited to participate and around 50 attended our crash course in screen industry careers. We then designed a crash course in screen industry careers for a dozen teachers and they were then matched with the students, with evaluation baked into the programme.

Channel 4 Assistants and Co-ordinators Development Programme

This innovative programme matched the channel’s genre assistants with senior players in the indie sector, to enhance their understanding of the production process and broaden their career opportunities.

Executive producing
for factual television

Under The Moon’s creative director Ruth Pitt has produced and executive produced hundreds of films for all the main broadcasters and held a number of senior editorial and strategic roles in the media industry. These programmes include:

Channel 4 credits

Dispatches, The Great British Property Scandal, Cutting Edge, Lovechild, Owning Auschwitz, Consent and many more.

ITV credits

The 42UP editions of the acclaimed documentary series 7UP (made by Granada for the BBC), as well as The Candidates, The Other Peak Practice, I Dreamed I Won The FA Cup, The Alex Ferguson Story, Perspectives on Emile Sande and Will Young and many others.

Discovery credits

First Heartbeat

Sky credits

Red Light Girls

BBC credits

Editor of Everyman, The Reel History of Britain with Melvyn Bragg, Million Dollar Traders, Son of God with Jeremy Bowen, An Islamic Journey Through Europe with Rageh Omaar, A Brief History of Atheism with Dr Jonathan Miller, The Women’s Institute and numerous others.

Chairing, production & leadership for conferences, festivals & events

Ruth has conducted hundreds of live and broadcast interviews with politicians, celebrities, authors and ordinary people. She also designs sessions, events and conferences, shaping disparate ideas into compelling narratives. 

Her roles include:

Nations and Regions Media Conference

Chair of the Nations and Regions Media Conference

2017 Chair of this established conference for producers in radio and television across the UK. Included an address by then Secretary of State Karen Bradley and a keynote address from Ofcom CEO Sharon White in the week the regulator took over regulating the BBC

Edinburgh International Television Festival

Advisory chair of the Edinburgh International Television Festival

Chaired the festival’s advisory committee in 1998 whilst head of documentaries at Granada Television

Creative Cities Convention

Ruth is director of the Creative Cities Convention, an industry funded conference providing a platform for creative media people working across the UK. it launched successfully in Leeds in 2018 and grew significantly in 2019 when it came from Cardiff. Plans for an even bigger event in Glasgow in 2020 were put on hold because of the coronavirus pandemic and the conference is scheduled to return, still at the Royal Concert Hall in Glasgow, on April 22-23 2021. Host is Kirsty Wark and an outstanding line-up of controllers, commissioners, execs, indies and new entrants to the industry take part every year.

Creative Cities Convention speakers 2018

C4 CEO Alex Mahon, ITV chair Sir Peter Bazalgette, BBC director of television Charlotte Moore, Channel 5 director of programmes Ben Frow, BBC economics editor Kamal Ahmed, RTS presenter of the year Anita Rani, social mobility campaigner Ruth Ibegbuna and Kirsty Wark as host.

The inaugural event for CCC took place in Leeds in 2018 and will move to a different city each year thereafter.

Creative Cities Convention speakers 2019

In 2019 the convention took place at the Royal Welsh College of Music and Drama and speakers included Alex Mahon, Muslim Alim, Julian Bellamy, Nick Curwin, Rhodri Talfan Davies, Ben Frow, Ayesha Hazarika, Patrick Holland, Nasfim Haque, Aasmah Mir, John McVay, Laura Marks, Marvin Rees, Pat Younge and others.

Visit Creative Cities Convention website

Improving diversity across
the creative industries

We are passionate about encouraging and developing talent and diversity across the creative industries and we include in our work geographical location and social mobility as well as BAME, orientation, gender, disability and more. Our mentoring programmes are ideally placed to help achieve change.

Consultancy for terrestrial and digital media

Ruth brings extensive media experience to her consultancy work and ran the internal film and events unit for the BBC under DG Mark Thompson, also working closely on the development of the corporation’s devolution to MediaCityUK in Salford and organizing numerous senior leadership events and initiatives. Other work includes a pan industry commissioner development programme on behalf of the Creative Diversity Network, internal mentoring initiatives for Channel 4, advising screen agencies and helping regional independent production companies to grow.

Creative Diversity Network

Created a pan-industry network to encourage a broader range of people into content commissioning, now known as the Assistant Commissioner Development Programme and operating across the BBC, ITV, C4, C5 and Sky

Creative Skillset

Researched and created a glossary with guidelines to help industry professionals align how they describe and offer a wide range of key services including training, apprenticeships, mentoring, work experience, internships etc

Leeds Local Enterprise Partnership

Creative consultant to the Leeds City Region bid to become host to Channel 4’s new National HQ, including DCMS submissions


Extensive internal projects including the innovative Here and Now roadshow designed to encourage acceptance of new technologies across the UK, Big City Dreams to inspire enthusiasm for the devolution of BBC production department from London to MediaCityUK in Salford and others

Screen agencies

Advice to various screen agencies through previous posts including executive director of Screen England and board member, Screen Yorkshire


Introducing new practices around programme development

Online video production for the creative, public & charitable sectors

This is a new venture, producing short-form online videos for sectors we know about, and combines all our expertise in one place. We can write scripts, shoot and edit videos and work with website designers to give you the results you need at the click of a button. We bring many years of content production to the growing genre of short-form video production and in 2018 we have already produced several effective videos to challenge perceptions on audiences outside London. 2018 programmes:

Slap Bang In The Middle

High impact short video to accompany the Leeds bid to become home to the new Channel 4 National HQ

Creative Cities Convention

Promotional video to welcome delegates to the inaugural 2018 conference

The People’s Panel

Exec producer, sequence of four short videos introducing delegates at the Creative Cities Convention to the views and opinions of diverse young audiences

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